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Complete Industry, Employer And Job Research For Big Payoffs by Shaun Z. Stevens.Complete Industry, employer and job research gives job career search applicants a competitive edge. The work you do before the interview will pay off in spades many times over and over.Employers nationwide report soundly that applicants who research employers well increase their employability as much as 25- 40 %. Thus by doing a thorough job of research of the complete industry, employer and job you will have a big payoff. This is most important both for getting that job, increasing your salary requests and later promotion on the job.

Remember that first impressions carry a tremendous amount of weight and that "First Impressions are Lasting Impressions".The advantages of researching your career field and potential employers affect the success of your job search in many ways.First you will have a good competitive edge. Employers view candidates who do not have solid knowledge of the employer's businesses or industry as weak and poor choices for hiring. If you are prepared to discuss products and industry facts, figures and industry trends it will demonstrate that you have made a sincere and solid effort to learn about their organization and the marketplace. Many if not most applicants do not invest energy of their so called "valuable time" in researching employers. If you do, you will. Surely have the competitive edge for getting that job over your competitors.Secondly you will be in a situation to determine better career decisions. Having current knowledge about employers, industries and job targets,

allows you to make informed career decisions and assess your interest in and qualifications for specific jobs.Next you will have improved ability to market your career skills and get hired. Researching employers improves your ability to discuss specifically how your qualifications match the employer's purposes, goals and needs. Employers are most willing to invest substantial training resources, time and costs to applicants who demonstrate initiative
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